November 3, 2026
If your monthly entertainment bill feels bigger than it used to, it is not your imagination. Streaming companies have spent the past several years steadily increasing prices, and 2026 has continued that pattern. TechCrunch
Who Raised Prices This Year
Disney+ and Hulu: Disney raised its ad-free Disney+ and Hulu bundle to $21.99 a month, up from $19.99. Ad-free standalone plans rose to $21.49 from $18.99, and the ad-supported plans rose to $12.49. TechCrunch
Netflix: Netflix raised prices across its plans in the spring: the ad-supported plan went from $7.99 to $8.99, the standard plan from $17.99 to $19.99, and Premium from $24.99 to $26.99. subger
Apple and Peacock: Peacock and Apple TV both raised prices in August. Apple One also went from $19.95 to $21.95 a month. TechCrunchentertainmentnow
Paramount+ and others: Paramount+’s essential tier moved from $7.99 to $8.99, and its ad-free version now costs $10.99. ESPN’s Select plan also rose from $12.99 to $13.99. entertainmentnowentertainmentnow
Why Prices Keep Rising
Streaming is now central to media companies’ profits. In its third-quarter 2026 results, Disney said revenue from Disney+ and Hulu rose 11% to $5.5 billion, driven by subscriber growth and previous price increases. In other words, raising prices has worked for the companies, which is why more hikes keep coming. TechCrunch
How to Cut Your Bill
- Rotate services: subscribe to one or two at a time and cancel after you finish the shows you wanted.
- Choose ad-supported plans: they usually cost far less than ad-free tiers.
- Look at bundles: a bundle can cost less than paying for services separately.
- Set a reminder: a calendar alert before each renewal helps you cancel in time.
Key Takeaways
- Disney+, Hulu, Netflix, Apple, Peacock and Paramount+ all raised prices in 2026.
- Higher prices have boosted profits, so more increases are likely.
- Rotating services and choosing ad-supported plans are the easiest ways to save.
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