November 4, 2026
Apple’s latest computers are almost here, and the price tags are getting plenty of attention. The 14-inch MacBook Pro with the M6 chip starts at $1,999 in the U.S., and the new iMac starts at $1,499. Pre-orders opened October 28, with sales starting November 6.
wionews
What’s New
The 14-inch MacBook Pro with M6 features a 12-core CPU and 12-core GPU, Wi-Fi 7 and up to 24 hours of battery life. The iMac keeps the same overall design and features as its predecessor, with the upgrade focused on the new chip. A higher-end iMac with a 12-core CPU and GPU starts at $1,699.
M6 14-Inch MacBook Pro: Pre-Orders and Release Date Announced
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The Price Story
The headline price is the same as the current model, but that is the surprising part. When the M5 MacBook Pro launched in 2025, its starting price was $1,599. It now starts at $1,999 following price increases introduced in June 2026. That is a $400 jump in about a year (our calculation).
macworld
Why Prices Went Up
Apple raised Mac and iPad prices in June because of memory costs. Ongoing memory and storage chip shortages have contributed to price increases across Apple’s Mac lineup, and those constraints are not expected to disappear soon.
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macworld
The issue is not limited to Apple. Memory chips are used in almost every device, from phones and laptops to cars and data centers, and the AI boom has increased demand for them. When memory gets scarcer, manufacturers pay more, and shoppers eventually do too.
Should You Buy Now or Wait?
If you need a computer now, the new models are a solid upgrade in performance. If you can wait, a few things are worth knowing: the new MacBook Pro keeps the older mini-LED display with no touchscreen, while a touch-screen OLED model remains a rumor with no official date or price. Holiday sales may also trim prices on older models.
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Key Takeaways
The M6 MacBook Pro starts at $1,999 and the iMac at $1,499, on sale November 6.
The MacBook Pro’s starting price is about $400 higher than the 2025 model’s launch price.
Memory-chip shortages are the main reason Apple raised prices.
Expect higher prices across consumer tech until supply catches up.
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